KPop Demon Hunters Toys: Where to Buy, Mattel Sets & Prices

If you’ve ever watched a film and thought, “I need a tiny keychain of that character,” then you already understand the pull of a good merch drop. Netflix’s KPop Demon Hunters universe is getting its own wave of Mattel-licensed toys in 2026, and the first batch is already hitting shelves in Ireland — this guide tracks which products are available, what Mattel is making, and where you can buy them.

Brand debut: 2026 ·
Retail price (mini keychain): $6.47 ·
Primary retailer (Ireland): Smyths Toys ·
Licensed manufacturer: Mattel ·
Free delivery threshold (Smyths IE): €25

The KPop Demon Hunters toy lineup spans multiple price points and product types. One pattern: Mattel is betting on both impulse collectibles and larger plush, creating an entry point at every budget.

Where can I buy KPop Demon Hunters toys?

Smyths Toys Ireland stock

Smyths Toys Ireland has been the first dedicated brick-and-mortar channel for KPop Demon Hunters merchandise in Europe. The retailer lists two plush options — a 30cm Derpy Tiger at €24.99 and a 45cm sleeping version at €39.99, both age-rated for 6-8 years. Free delivery is available on orders over €25, which makes a single plush purchase eligible for free shipping within Ireland.

Online retailers and price comparison

Beyond Smyths, the main online sources are Mattel’s own Mattel Shop (direct brand storefront) and kenblack.ie (Irish independent specialist), which lists an 18-inch Derpy Tiger plush pillow. Amazon.ie carries some third-party listings, but these are not directly from Mattel. There is no confirmed distribution through Tesco Ireland. For character background on the figures featured in these toys, see the Abby Saja: KPop Demon Hunters Character Guide & Backstory.

The pattern: Smyths Toys anchors Irish distribution while Mattel runs direct-to-consumer sales through its own shop, creating two parallel channels with different product focuses.

What KPop Demon Hunters toys does Mattel make?

Mattel Hello Friend Mini Reveal keychains

• 13 mini collectible figures including HUNTR/X, Saja Boys, Manager Bobby, and the devoted Fan character — each with a themed charm accessory and keychain clip (Bleeding Cool (collectibles news outlet))
• Retail price: $6.47 per keychain set (Mattel Shop (official brand store))
• Launch window: Fall 2026 at retail, pre-order available now on Mattel Shop

Mattel’s approach with the Hello Friend line is to capture the blind-box collectible craze — 13 figures in one assortment, each sealed so you don’t know which character you’re getting. The official Mattel Shop currently lists the full collection.

Plush toys and figures

Mattel also unveiled a KPop Demon Hunters American Girl doll collection at the Spielwarenmesse 2026 trade fair, featuring characters Rumi, Mira, and Zoey, as reported by Toy Book (trade publication covering toy industry). These dolls represent a higher price tier and are targeted at older collectors. Meanwhile, the larger plush toys — including the Derpy Tiger pillows — are produced by a different licensee, not directly by Mattel.

“Mattel’s new Kpop Demon Hunters ‘Hello Friend’ Mini Reveal keychains and more are now in stores and online everywhere.”

— Tim Lammers, Forbes contributor, Forbes (financial and business news media)

“Mattel unveiled a KPop Demon Hunters American Girl doll collection at the Spielwarenmesse 2026 trade fair, featuring characters Rumi, Mira, and Zoey.”

— Toy Book, Toy Book (trade publication covering toy industry)

The implication: Mattel is splitting its strategy between low-cost blind-box keychains and premium doll sets. This gives collectors a spectrum of options — but also means the toy aisle will have two very different KPop Demon Hunters products at different retailers.

Are KPop Demon Hunters toys available in Ireland?

Smyths Toys Ireland

Smyths Toys Ireland is the strongest retail partner for KPop Demon Hunters products in the country. The dedicated brand page lists multiple plush SKUs, and the free-shipping threshold of €25 makes online ordering practical for single-item purchases.

Tesco Ireland stock update

As of April 2026, Tesco Ireland has not confirmed whether it will stock KPop Demon Hunters merchandise. Unlike Smyths, which built a dedicated brand landing page immediately, Tesco shows no visible plan to carry the line in its Irish stores or on Tesco.ie.

Other Irish retailers

kenblack.ie, an Irish independent specialist, offers an 18-inch Derpy Tiger plush pillow. The site indicates a restock is due at the end of April 2026. This fills a gap for buyers who want a larger plush than Smyths’ 45cm option.

The pattern: Ireland has become a test market for European KPop Demon Hunters distribution. What’s available in Dublin and Cork right now may not reach UK or continental European shelves until later in 2026.

Timeline

• January 2026: Mattel unveils American Girl doll collection at Spielwarenmesse (Toy Book (trade publication))
• April 2026: First retail availability at Smyths Toys Ireland and kenblack.ie (Smyths Toys Ireland)
• May 11, 2026: Forbes reports Mattel’s keychain line in stores (Forbes (business and news media))
• End of April 2026: Plush restock at kenblack.ie (kenblack.ie (Irish specialist retailer))
• Fall 2026: Hello Friend Mystery Clips official retail launch in the US (Bleeding Cool (collectibles news outlet))

The timeline confirms that Ireland is the first European market to receive KPop Demon Hunters toys, with US retail following later in 2026.

Confirmed facts

• Smyths Toys Ireland stocks KPop Demon Hunters plush toys with dedicated brand page (Smyths Toys Ireland)
• Mattel’s Mini Reveal keychain costs $6.47 per pack and includes 13 characters (Mattel Shop)
• American Girl dolls (Rumi, Mira, Zoey) announced at Spielwarenmesse 2026 (Toy Book)

These facts are verified through official retailer pages and trade publications covering the toy industry.

What’s unclear

• Tesco Ireland has not confirmed any KPop Demon Hunters stock
• Official retail release date for markets outside Ireland and the US is unconfirmed
• Full Mattel product lineup beyond keychains and dolls has not been detailed
• Whether kenblack.ie restock will meet demand after initial sellout
• Free delivery threshold applicability across all Smyths Toys channels

Shoppers outside Ireland and the US face uncertainty about local availability and must monitor official channels for updates.

For collectors seeking the full range of official merchandise, our guide on KPop Demon Hunters dolls covers preorder details and availability across major retailers.

Frequently asked questions

For Irish buyers hunting down KPop Demon Hunters toys, the choice is clear: grab the plush from Smyths while stock lasts, or wait for the Kenblack restock. If it’s the keychain you want, Mattel Shop is your only confirmed source right now — and at $6.47, it’s one of the cheapest official collectibles on the market. For more on the characters behind the merch, check the Abby Saja: KPop Demon Hunters Character Guide & Backstory.